Do you remember the movie City Slickers? Billy Crystal and Jack Palance were in it. Crystal and Palance are riding out on the range, and Palance says to Crystal – “You know what the secret to life is?” Palance holds up his finger and says “the one thing.”
Crystal asks “what’s the one thing?” Palance says “that’s what you have to figure out.”
What is the one thing that brings out your passion for life? What brings you energy and success when you do it? What is your strength area that gives your organization its best return on investment?
Some days it seems the noise in the marketplace takes me away from what I do best. Larry Linne, author of the book Make the Noise Go Away, states that the typical CEO or business owner spends less than 20% of his or her time doing what brings the greatest value to the organization.
In the last 30 days I have done a survey of 10 CEOs and business owners and asked them the following questions:
- What do you do that brings the most value to your organization?
- How much time each week do you spend in your area of strength?
One business owner said he is in his strength area 75% of the time. The other 9 said that they are in their strength area no more than 25% of their time.
Do you know what one of the greatest risks and threats is to your business? The NOISE that is in the marketplace. The noise that takes you away from what you do best.
There is so much chaos and complexity in the marketplace today, so many things that can take you away from the one thing that you do best, that provides the highest ROI for you. (Finance, sales, client-relationships, supplier issues, employees, e-mail, contracts, litigation issues.) All of this is noise in the marketplace. This noise can make you fail and keep your business from growing.
So how do you keep the noise, failure and stagnant business growth at bay? Find your “one thing” and figure out a way to do it 80% of the time.